Freelancer (Online) – Web Development & Analytics

2026-04 -

Developed Python and JavaScript solutions to automate data processing and improve digital workflows. Built predictive models to analyze user behavior and support data‑driven decisions. Conducted behavioral analytics on social media and customer data to identify trends and enhance marketing insights. Created data‑driven customer segmentation models for targeted marketing strategies.

Marketing & Strategy Manager

CAIS Company, Nabeul, Tunisia

2024-06 - 2026-03

Increased organic website traffic by 80% within six months through SEO optimization and digital marketing initiatives. Developed B2B/B2C marketing strategies, improving campaign planning, market positioning and performance monitoring. Contributed to Odoo ERP/CRM deployment, streamlining sales, marketing, inventory and production workflows. Implemented CRM‑based marketing automation to enhance customer communication and campaign management. Built Power BI dashboards and SQL analyses for KPI monitoring and business decision‑making. Coordinated cross‑functional digital projects, supporting system testing, deployment and process improvements. Led and trained the marketing team, fostering collaboration and adoption of digital tools, and supported ISO 9001 compliance initiatives.