Lifecycle Marketing Manager

About the role

SafetyWing builds a global social safety net for remote workers, offering simple health, insurance and retirement products. It is looking for a Lifecycle Marketing Manager to own the customer journey across its products, bringing together lifecycle initiatives that are currently split across teams into a personal, timely and helpful journey. The role covers upsell and retention through email marketing, across both B2C and B2B products, and is fully remote.

Key responsibilities

• Own and execute the lifecycle marketing strategy across all products, including new launches
• Make sure communication is aligned with the company's values and voice
• Analyse campaign performance and continuously improve upsell, conversions and retention
• Identify and implement lifecycle automations to improve customer experience
• Develop customer segmentation strategies in HubSpot and keep HubSpot data clean

Required profile

• 3-5+ years of lifecycle marketing or email marketing experience
• Experience with HubSpot Marketing Hub
• Comfortable analysing campaign performance and making data-driven decisions
• Strong organisational skills, attention to detail and ability to run several campaigns at once
• Clear, empathetic writing style

Required skills

• HubSpot Marketing Hub
• Building automated workflows, including AI-powered ones

What we offer

• Fully remote work from anywhere globally
• Global health, income and travel coverage
• At least four weeks of vacation per year
• A new laptop
• Potential equity compensation, yearly home office allowance and more