Brand Manager - Games Studio

About the role

VOID Interactive, the studio behind the tactical shooter Ready or Not, is looking for an experienced Brand Manager to join remotely and shape how VOID and its titles are positioned in the market. The role leads brand strategy and campaigns across announcements, content updates, DLC, platform launches and seasonal moments, and builds brand foundations for new IP alongside an established tactical FPS franchise. It reports directly to the Marketing and Publishing Director.

Key responsibilities

• Build positioning, messaging frameworks and brand guidelines per title and for VOID as a label, keeping tone, voice and visual identity coherent across store pages, trailers, social, community and PR.
• Plan and run campaign beats end to end, write briefs with one clear idea per beat and own the marketing calendar so beats reinforce each other.
• Tie every campaign to a target such as wish lists, conversion, reactivation or platform acquisition, and use Steam and first-party data to adjust plans.
• Act as the day-to-day link between development, publishing, creative, community and external partners, support platform conversations with Valve, PlayStation and Xbox, and direct agencies and contractors.

Required profile

• 6+ years of experience in brand management, product marketing or publishing within the games industry; games experience is essential, ideally on premium PC or console titles.
• A portfolio of campaigns showing strategy, beats, execution and results.
• Ability to manage several titles and major campaign moments at once, and to work with development teams, leadership, platform partners, agencies and media.
• Regular overlap with EU and NA working hours.
• Ireland-based candidates with the right to work are offered a full-time employee position; others may be engaged as contractors depending on local requirements.

Bonus points

• Understanding of tactical shooters, milsim or other hardcore gaming communities.
• Difference between authenticity within a genre and adopting its aesthetic.
• Go-to-market experience across console or mobile alongside PC, and experience on both developer and publisher sides.