Lead Partner Marketing Manager

About the role

Oyster is hiring a Lead Partner Marketing Manager to build a scalable engine that creates demand and pipeline through its partner ecosystem. The role inherits an active portfolio, keeps key commitments moving, and decides what to continue, improve or retire using performance and cost data. It sits at the intersection of Channel and Marketing, with global remit, budget ownership and direct partnership with the Director of Demand and Growth. The position is fully remote, with a time-zone requirement of UTC-6 to UTC+3.

Key responsibilities

• Design, orchestrate, execute and measure partner marketing programs across the ecosystem, covering programs that market to partners, with partners and through partners.
• Protect existing partner commitments during handover while reviewing the portfolio for performance, cost and strategic fit.
• Own and allocate the partner marketing budget, including co-marketing and MDF, and defend investment decisions with return data.
• Develop partner segmentation, positioning, messaging and repeatable operating models, and enable partners to take Oyster's message to their audiences.
• Create joint programs across partner types, including technology partners, and align Channel, Demand Generation, Product Marketing, Content, Sales and Revenue Operations around integrated plans.
• Establish reporting for partner-sourced and partner-influenced pipeline, engagement and program ROI.
• Apply AI and automation to improve segmentation, personalization, program development, execution and insights.

Required profile

• Demonstrated ownership of measurable partner or ecosystem marketing programs from strategy through execution and reporting.
• Strong understanding of marketing to, with and through partners, and ability to link activity to sourced or influenced pipeline and explain attribution trade-offs.
• Experience managing a program portfolio and making evidence-based choices about what to continue, change or stop.
• Ability to adapt messaging and motions across partner types, incentives, audiences and regions.
• Comfort operating independently in a fully remote, asynchronous environment.
• Reliable home internet and fluency in written and spoken English.

Required skills

• Budget judgment and confidence allocating spend against expected return.
• AI-native working style, with evidence of rebuilding marketing workflows around AI while managing quality and privacy risks.
• Nice to have: experience in B2B SaaS, HR technology or global employment, marketing with technology partners, building a partner marketing function, and familiarity with PRM, marketing automation, CRM, attribution and analytics tools.

What we offer

• Work from anywhere, with paid time off of 40 days per year and mental health support.
• A monthly wellbeing allowance, flexible parental leave and a WFH stipend for laptop and home office equipment.