Senior Integrated Campaign Manager

About the role

Oyster is hiring an Integrated Campaign Manager to plan and run integrated growth campaigns for global prospective customers, turning target accounts into pipeline and accelerating open opportunities. Reporting to the Director of Demand Generation and Growth Marketing, you will partner with Product Marketing, Brand, Digital, Events, Ops and Sales to deliver one coherent buyer journey across channels. This is a fully remote role, with a requirement to be based between UTC-6 and UTC+3.

Key responsibilities

• Develop, execute and optimise multi-channel demand generation campaigns such as content syndication, webinars, virtual events, email nurtures, direct mail, referral and demo programs to drive net-new pipeline.
• Build quarterly campaign plans balancing always-on programs with high-impact moments, modelled backward from pipeline goals to set program mix and spend.
• Work with Product Marketing and Brand on campaign messaging, offers and content, and build enablement materials like talk tracks, email templates and one-pagers.
• Align with BDRs on follow-up so campaign interest converts into meetings, and manage timelines, budget and resources with ROI accountability.
• Partner with marketing, sales, operations and external vendors, and use data-driven insights including A/B testing and performance reporting to refine campaigns.
• Explore AI and emerging technologies to improve research, segmentation, personalisation, content distribution and analysis, and turn performance findings into playbooks.

Required profile

• 6+ years in B2B integrated or demand generation marketing, with substantial ownership of campaigns, growth marketing or account-based marketing.
• Track record of campaigns tied to pipeline coverage and revenue outcomes.
• Strong cross-functional collaboration and hands-on experience with AI tools for campaign planning, content acceleration or workflow automation.
• Excellent written and verbal communication, comfortable presenting strategy to senior stakeholders.
• Reliable home internet and fluency in written and spoken English.

Required skills

• Working knowledge of attribution and pipeline measurement.
• Experience with Salesforce and HubSpot, or equivalent CRM/MAP platforms.

What we offer

• Work from anywhere, with paid time off of 40 days per year and mental health support.
• A monthly wellbeing allowance, flexible parental leave and a WFH stipend for home office equipment.