Senior Marketing Manager – Leadership & Personal Development (Remote)

About the role

LiveHappy Initiative, a transformational learning and development company active in more than 120 countries, is looking for a Senior Marketing Manager to run marketing initiatives from concept to execution. The role is remote, performance-based and open to both part-time and full-time engagement. Candidates must be based in the U.S. or Canada.

Key responsibilities

• Define brand positioning and ensure alignment across all marketing activities.
• Develop and execute integrated marketing strategies that increase visibility, engagement and qualified leads.
• Oversee campaign planning, messaging and creative direction.
• Analyse performance metrics to refine strategies and improve ROI.
• Manage digital marketing channels, including social media, email marketing and content initiatives.
• Stay ahead of industry trends to find new opportunities for brand growth and audience engagement.
• Mentor and support peers and team members through shared expertise and best practices during scheduled training calls.

Required profile

• 10+ years of marketing experience, with at least 5 years in a senior or leadership role.
• Proven track record of delivering measurable results with marketing strategies.
• Experience in purpose-driven, education or professional services industries is preferred.
• Exceptional communication and leadership abilities.
• Based in the U.S. or Canada with reliable internet access.

Required skills

• Digital marketing tools and analytics platforms.
• CRM systems.
• Copywriting, content development and brand positioning.

What we offer

• Remote work with complete schedule autonomy.
• Creative and strategic ownership of campaigns.
• Full training and access to proven frameworks and resources.
• Opportunities for professional growth and peer knowledge sharing.